How to Sell More Coffee at Your Restaurant

How to Sell More Coffee at Your Restaurant

If your restaurant is like many, you might offer coffee on the menu for your customers. Encouraging your customers to buy coffee is a good way to boost profits, but right now, you might have found that coffee isn’t really selling like you would like for it to. If you are wondering how to sell more coffee at your dining establishment, consider these tips for doing so.

Offer Coffee Specials

First of all, customers love a deal. Therefore, if you offer some type of special deal on your coffee, you are sure to encourage more people to order a cup. Consider offering a discount price on your coffee for a while, or offer a special that includes coffee and a pastry or dessert. If people feel like they are getting a good deal, then they are going to be a lot more likely to purchase your coffee than if it came with a high menu price.

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Improve Your Coffee

If your coffee isn’t that good, then people probably aren’t really going to want to buy it. If you take steps to¬†improve the coffee that you sell, however, your business can become known as one of the go-to shops in your area for coffee. Therefore, you may want to think about buying better equipment, such as espresso coffee grinders and higher-quality coffee makers. Additionally, you might want to buy higher-quality¬†coffee, better coffee creamer and more.

Offer Accompaniments

If someone would like to have a cup of coffee with something sweet, which is quite common, then they might not be as apt to purchase coffee from your business if you don’t offer their desired accompaniments. Therefore, you may want to think about selling foods that pair nicely with coffee, such as muffins, doughnuts or pastries. This can provide you with yet another stream of revenue if these products become popular, and they can make it easier for you to sell more coffee as well.

Focus on Speed

Some people who purchase coffee from restaurants like to buy it while they’re on the go. For example, a customer might stop in to get a cup of coffee before heading to work. In these situations, people might be in a hurry and might want to get their coffee quickly, so if your restaurant is known for being a bit slow service-wise, people might not stop in when they have somewhere to be. By working on offering prompt yet good service, then you might find that more people will stop in to grab some coffee when they are on the go. Plus, your customers’ overall happiness with your business might improve if they know that they can always depend on your employees to take care of them swiftly.

As you can see, if you would like to boost coffee sales in your restaurant, you should know that there are ways that you can do so. These are a few tips that you can try; once you do, you might find that you will sell more coffee than ever.

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